Safari and adventure operators
Travellers ask AI which operator to book. We measure whether you are named.
Your website is built for people. AI assistants read it differently.
When someone asks ChatGPT for the best provider in your field, something has to fetch and read your site to answer. Often, nothing can.
- >1,700
- websites audited
- 27%
- have a fault that stops AI systems reading their site properly
- 1 in 5
- have a server refusing an AI crawler
We audited more than 1,700 educational travel websites. More than a quarter have a technical fault serious enough to keep them out of AI answers entirely. One in five have a server quietly refusing AI crawlers — four times as many as have actually chosen to block one. The rest are being refused by a firewall setting nobody remembers switching on.
None of this is visible in a browser. None of it shows up in analytics. Your site looks perfect to you and to every visitor, while the systems people increasingly ask for recommendations cannot read a word of it.
Audited 8 August 2026.
Deciding to block a crawler is a decision. Being blocked by your own server is an accident.
A robots.txt file is a request. A firewall is enforcement. We check both: what your site says it allows, and what it actually does when an AI crawler asks. Those two answers disagree far more often than anyone expects, and the gap is invisible from a browser.
| publish an llms.txt — the file AI systems read to understand what a site is for | 21% |
|---|---|
| explicitly welcome AI crawlers by name | 6% |
| need JavaScript to show any text at all, so crawlers see a blank page | 6% |
More than 1,700 educational travel websites. Audited 8 August 2026.
- Chose to block an AI crawler5%
- Blocked anyway, by their own server20%
Who this is for.
Volunteering, internships and youth travel
Students and parents ask whether your programme is legitimate. We record the answers.
Language schools and immersion programmes
We ask in Spanish, Chinese and Portuguese, in the models your students actually use.
Free score. A person runs it, not a robot.
Enter your website address and we will run the technical audit on your real site — every AI crawler tested, twice. You get your score and the single biggest thing holding you back, within one week.
No account, no card.
Four out of five sites we audit have at least one fault we can name. The typical site has two or three. The free score gives you your score and the most serious one, in plain English, with the fix. The rest come with the full audit — along with the half of the picture the free score cannot see: whether AI assistants actually recommend you, and who they recommend instead.
What the full audit adds.
- 60 real buyer questions across five AI models in three languages.
- Each question asked three times, because AI answers are not consistent.
- Which competitors get named instead of you.
- Which websites the models actually trust when answering about your region.
- Every technical finding prioritised by effort and likely impact.
- Written recommendations from a person, not a dashboard export.
The audit is $950, or $712 with any annual plan. Monitoring from $49 a month.